Tenu Awoonor: Is content really King?

Recently I was thinking of the increase in adoption OTT players have gained and the consequent dilemma it’s wrapping around operators who now have to grapple with the concern of who owns and influences the consumer. This also got me thinking about something else we tend to hear a lot, that term “Content is king” which has become a catchphrase in telecom parlors. It therefore begs the question of who owns/controls the (mobile) content consumers voraciously consume on a daily basis? Certainly not the operators but rather the likes of Youtube, Instagram, Snapchat for user generated content, to Iroko, Apple, Showmax for your movies and TV shows to mention a few.