As part of strategies to grow market share and expand customer reach more customers, companies under the Dangote Group are storming the Lagos International Trade Fair which kicked off on Friday at the Tafawa Balewa Square (TBS) and two other centers, all in Lagos.
Companies from the Group that are exhibiting at the fair include Dangote Sugar Refinery, Dangote Agrosacks, NASCON Allied Industries Plc (Dangote Salt), Dangote Rice limited, Dangote Cement Plc, and Dansa Foods Limited among others.
Some of the products to be displayed at the fair include Dangote sugar, Dangote salt, Danq (seasoning), tomato paste, various ranges of fruit juice products and bottled water from Dansa Foods. Dangote Sugar will be offering customers different sizes of granulated sugar packs at the fair.
A statement from Corporate Communications Unit of Dangote Group, said the fair has become a veritable venue for introduction of new innovations to Dangote products and that visitors to the group pavilion at both fairs will have the opportunity of buying products of these companies at reduced prices.
A unique offering from the Group in this year’s Lagos Trade Fair is the Dangote Combo pack. The pack contains products from the stable of different companies within the Group and is offered to participants at the fair at a reasonable discounted price.
The statement indicated that, the economy pack which will contain household products like Dangote sugar packets, Salts, Dangote seasoning, Dansa Fruit juic products range would be combined in a pack at a giveaway price.
The combo pack, it stated further will offer participants at the fair an opportunity to purchase all consumable product range in Dangote Group in a single buy which demonstrates the company’s slogan of meeting peoples’ needs.
Dangote Group is of the view that the trade fair is coming at an appropriate time which affords traders and dealers the opportunity to stock their shops for the fast approaching Christmas season while end consumers can also buy and stock for the season.
Subsidiaries like Dansa Foods and NASCON will be hosting students on specific days. The student-visitors to the stand will get special gifts like pens, pencils, erasers and notebooks.
Also, there will be free samples of the products like salt, seasoning, Tomato paste and the Dansa juice drinks for the visitors. Management of NASCON explained that Dangote Salt, seasoning and Dangote tomato paste will be offering free samples to visitors to the Dangote kitchen/restaurant which will be attached to the Dangote Stand to wet their appetite.
NASCON said the company would be giving its customers a good treat at the fair saying it has added to the richness of its products like Danq seasoning and Tomato paste and embark on an expansion of its distribution network to make the product more readily accessible to consumers.
Aside this, the statement said customers wanting to be distributor of any of the Dangote group subsidiaries would have the opportunity to be offered informed explanations by staff of the companies who would be on hand to put the customers through on how to go about it.
Dangote Group would also take turn to have its day during the fair in which the Director of the Group, Halima Dangote would be visiting the stand.