After deep familiarity with the African economy and two years of intense research, Mutalo Group has introduced ‘Kabisa’ a new energy drink that is set to enter the Nigerian market.
Based on high-quality ingredients, Kabisa is an exceptional energy drink that gives proper value for money. With similar packaging, pricing and marketing strategies all over the world, the new energy drink is one of the most affordable energy drinks in the market.
It is set to fill the gap in the energy drink sector. What’s more, its unique African design and tropical taste makes it stand out from the rest.
With over three years’ experience in Africa and strong business connections throughout the continent, the former managers understood that Africa is different and has different needs, and thus decided to come up with a product that is mainly made for the African market through their venture, Poland based Mutalo Group.
According to Mutalo Group Co-founder, Tomasz Nowowiejski, African beverage markets have a tendency to be bi-polarized and as such the Kabisa energy drink will revolutionise the energy drink market in Africa.
“Mutalo Group is one of the first international companies from outside the continent to understand that Africa is different and has different needs. Once you find KABISA in a store you know that it is in the right place. African design, tropical taste, branded fridges .
it seems like nothing special, but altogether it creates something unique yet familiar,” he added.
Kabisa has since been launched in some African markets including Kenya, Namibia and Angola, and is already gaining market presence.
Nowowiejski further disclosed that “All things considered, we are witnessing the expansion of the African market and Kabisa Energy Drink is a perfect example– it shows that there is a place and a growing demand for good quality products.”