No fewer than two hundred consumers of Euro Global Foods And Distilleries Limited brands have been rewarded with varieties of branded gift items at the just concluded Lagos International Trade Fair held at the Freedom Park of The Tafawa Balewa Square, Lagos.
Some of the gift items given out include Wall Clocks, Umbrellas, T-shirts, Face Caps, Wrist Caps and Wine glasses.
According to the Head of Marketing, Sona Group, Mr Oluwatosin Bakare, the gift items were for the purpose of appreciating and rewarding consumers that patronized the Euro Global stand during the duration of the Trade fair. In his words, “it’s important we let our consumers know that we cherish their relationship with our brands. We treasure them and we want to sincerely appreciate their patronage before, during and after the trade fair.”
Bakare hinted that the Euro Global brands have come of age and have decided to engage consumers in the coming years with activities that are directed at the consumers and the company’s business partners in a way that everyone goes with a sense of appreciation, reward and fulfillment.
“Every relationship either adds or takes away from you. We have decided in our case to add value to our relationships with our loyal consumers, distributors and resellers. Everybody is a winner with Euro Global,” he declared.
When asked why the company has been quiet in the marketing activities of the brands, Bakare revealed that a lot of underground preparatory work had been going on both at the levels of production, packaging and distribution to ensure that when the marketing drum is ultimately rolled out , it will be to the benefits of all. “I agree we have been quite silent in times past. I call it the foundation laying period. I can assure you that as from 2016, you will be treated to the best of marketing activities as we engage our consumers and distributors in an atmosphere of fun, creativity and reward”, he submitted.
It would be recalled that Euro Global Foods and Distilleries limited, makers of Sabrina gin, Amphora Wines, Seaking Schnapps, Savana fruit drinks, Czar Ice, Czar Vodka, Julius Tonic Wine, Brave Heart Premium Quality Rum, Power Bitters, Blue Lagoon Gin among others, a member of the Sona Group, came first at the last edition of the Nigeria Fast Growth 50 Companies organized by AllWorld Network, a global entrepreneurship ranking firm headquartered in USA in partnership with The Tony Elumelu Foundation.
The Nigeria Fast Growth 50 represented some of the fastest growing, most dynamic unlisted companies in Nigeria. Allworld ranking puts private companies on the global radar screen, drawing to them customers, investors, growth partners and talents.