Kwesé partners Nigeria Info for the 2018 FIFA World Cup Live broadcast

Kwesé partners Nigeria Info for the 2018 FIFA World Cup Live broadcast
United Bank for Africa

Kwesé Free Sports (KFS) has entered into an agreement with the Aim Group to broadcast 32 Free-To-Air (FTA) matches of the Russia 2018 FIFA World Cup live on radio to Nigerians.

Aim Group are owners of Cool FM, Wazobia FM, Nigeria Info and Kano-based Arewa Radio.

The Radio Rights Sub-licence Agreement was signed at the Nigeria Info studio in Lagos on May 11.

The partners made the disclosure on Monday in Lagos while launching their 30-day countdown to the World Cup.

The General Manager, Kwesé Free Sports, Nigeria, Chichi Nwoko, said at the event that her company had the exclusive free-to-air channel, Kwesé Free Sports (KFS).

Nwoko said Kwese would provide the feed and Nigeria Info’s celebrated “Femi & The Gang’’ crew would be the voice of the radio commentary on Aim Group stations in Lagos, Port Harcourt, Abuja and Kano.

“KFS is a 24-hour sports TV station that transmits on UHF channel 32 in Lagos, but this partnership extends the station’s presence to radio, giving millions of Nigerians access to enjoy the 2018 FIFA World Cup commentary in English language, Pidgin English and Hausa.’’

The general manager, said: “We are excited to be bringing to millions of Nigerians 32 of the 64 World Cup matches live, and in partnership with Nigeria Info.

“Through Kwesé’s multi-platform offering, one of which is the Kwesé Free Sports channel, we are committed to ensuring that all Nigerians get to enjoy the 2018 FIFA World Cup.

“We are calling on all Nigerians to unite behind the Super Eagles and other African teams in their quest for glory.

“As a result, the 32 free-to-air matches include all Super Eagles’ and African teams’ matches, select matches from the quarter-finals, semi-finals stages and finals, as well as the opening and closing ceremonies.’’

She added that live radio broadcasts would take place from the Nigeria Info studio in Lagos and all Nigeria Info and Wazobia FM stations across the country as well as over 38 stations that would hook up to the feed.

Contributing, the Chief Executive Officer (CEO) of Cool FM, Wazobia FM, Nigeria Info and Arewa Radio, Serge Noujaim said: “This is a momentous development for the radio audiences across Nigeria.

“This is so, especially for listeners of Nigeria Info as we witness the country’s premier sports presenters Femi & The Gang drive the commentaries from our studios to all of Nigeria.

“To make it even grander, we are adding pure Pidgin commentaries on our Wazobia FM stations across Nigeria as well as Hausa commentaries on our purely Hausa station, Arewa Radio, in Kano.

“We are proud to work with Kwesé as 2018 FIFA World Cup radio partner and to pull in a nationwide network for a joint broadcast to cover every corner of the country.’’

Kwesé Free Sports is a part of the largest and only pan-African Free-To-Air network available in more than 25 countries in Africa.

Noujaim added that one could watch Kwesé Free Sports by tuning to UHF channel 32 in Lagos or on your FTA set-top-box (FreeTV channel 732) in Abuja with no subscription fee.

“Don’t miss the English Premier League live, NBA, various FIFA tournaments and leagues, NFL, FIA Formula E Championship, AVIVA Premiership Rugby as well as sport themed magazine shows only on Kwesé Free Sports.’’