Valued at $45 billion, Xiaomi has now positioned itself among the smartphone giants of this world, becoming the world’s fifth-largest smartphone maker in just five years. It creates high- quality smartphones with remarkable software at amazing prices.

MIA Group and Jumia well intend to take Nigerian consumers by storm in this market of immense opportunities: 30% of the 140 million phone subscribers in Nigeria own a smartphone, and smartphone sales for 2015 are expected to reach 12 million.

Jeremy Doutte, CEO of Jumia Africa, expressed his enthusiasm regarding the partnership: “We have seen such a strong appetite for quality smartphones in Nigeria that we look very much forward to providing consumers with more high-end smartphone options at incredible prices”.

Redmi 2 and Mi 4 will be introduced in the second week of November 2015 to Nigerian consumers through a dedicated shop mia.jumia.com on Jumia, and will sell for N29,000 and N56,000 respectively.

Tech fans and connoisseurs will surely appreciate Redmi 2 for its fully laminated 4.7-inch HD screen and 8-megapixel camera, which comes for an entry-level price. Xiaomi’s flagship phone, Mi 4, has a gorgeous design with a precisely engineered stainless steel frame. It comes with a 5” IPS Full HD display that is incredibly sharp, a 13MP f/1.8 rear camera for beautiful pictures, and a front-facing 8MP camera for great selfies. With its excellent price- quality ratio, Mi 4 will surely appeal to users in Nigeria.

RJ Van Spaandonk, President of MIA Group, the distribution group for Xiaomi in Africa stated: “We see Nigeria as a key country for smartphone growth and we are excited to be partnering with Jumia to offer consumers in Nigeria Xiaomi’s high-quality smartphones at amazing prices.”

Jumia’s upcoming Black Friday on Friday the 27th of November, soon after Xiaomi’s launch on the e-commerce website, will very likely give the brand a tremendous head start in the game.

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