CNN is the biggest international media brand amongst affluent audiences across Africa, according to the Ipsos Affluent Survey Africa, out today.
The independent research study shows that CNN reaches 60% of Africa’s elite population every month via TV or digital platforms – more than any other international media brand.
CNN far outranks all news competitors – 27% ahead of the BBC, 54% ahead of Al Jazeera English, 68% ahead of Sky News and 159% ahead of euronews. In fact, CNN is ahead of all news competitors in every daily, weekly and monthly metric.
CNN is also number 1 international news brand in monthly cross-platform reach amongst core audience segments of Frequent International Business Travellers (74% reach across Africa), Influential Opinion Leaders (74%), High Income Earners (72%), Luxury Consumers (62%), Business Decision Makers (61%) and C-Suites (57%)***. Again – this is far ahead of all other international news competitors.
“We are proud that CNN continues to resonate more than any other international media brand across Africa in both TV and digital,” said Rani Raad, President, CNN International Commercial. “Our number 1 position reflects our continued commitment to news and programming for and about the continent and demonstrates the value that we bring to advertisers who want to reach African audiences.”