Over 10 years since Shoprite launched in Nigeria with the opening of its first store in Lagos in December 2005. Today 99.5 per cent of the supermarket chain’s 2,230 employees are Nigerian citizens and 76 per cent of all products sold are procured locally.
Without doubt, the commitment of the Mall is aimed at supporting local enterprise means even as the supermarket chain has developed relationships with approximately 300 leading Nigerian suppliers and small businesses.
Dr Folashade Disu, CEO of Batfol Farms in Lagos, said it is one thing to farm vegetables, but having the right channels in place to reach consumers is equally important. “This is where Shoprite plays a major role”, he added.
As the supermarket chain has been increasing its footprint in Nigeria, Dr. Disu, maintained that it has provided opportunity for his farm (Batfol Farms) to grow its capacity in order to continue meeting the demand of the produce.
Samuel Adedeji, Supervisor for feed mills at Fresh Country Chicken in Kwara, echoes these sentiments. “Thanks to unprecedented growth levels since becoming a Shoprite supplier, Fresh Country Chicken started an outgrower programme. Local community farmers are supplied with seed, maize fertilizers and herbicides, Fresh Country Chicken then buys back the maize at market rates after input deductions”.
Shoprite Nigeria introduced the country to a world class shopping experience through its core business promise of lower prices. Having recently opened its 16th Shoprite store in Nigeria.
The supermarket chain however remained firmly committed to supporting local farmers through mutually beneficial business relationships.