Nigerian Breweries promises exciting years ahead, gives trucks, products to trade partners

L-R: Mr. Nicolaas Velvede, Managing Director Nigerian Breweries; Mr. Ken Maduakor, Nigerian Breweries; NB Plc Distributor of the Year; wife of the winner, Mrs. Maduakor and Mr. Hubert Eze, Sales Director, Nigerian Breweries at the Distributors Award Night in Lagos on Friday.

After a fulfilling and rewarding business relationship in 2015, brewing giant, Nigerian Breweries last weekend in Lagos, rewarded its distributors and trade partners spread across the country.

Hubert Eze, the company’s Sale Director who thanked the trade partners for staying with the company, explained that the award, which was preceded by a Distributors Business Meeting, was conceived to recognize and reward the excellent performance of the company’s distributors and transporters for the year 2015. The award ceremony, he added, also provided the platform to evaluate the previous year’s business performance and communicate new business strategies to distributors.

He disclosed that despite the challenges in the operating environment, the company did well and achieved many milestones that called for celebration. “Our partnership was not built for today, but built for the future.2016 will be challenging too, but we believe we Nigerians; we are happy people, and we are going to win again. At the end of the year, we will gather not to talk only about the difficulties but our victories”, he told the crowd amidst applause.

In the exciting contest, Ken Maduako from Nnewi in Onitsha marketing zone beat two others to emerge the company’s best distributor for 2015.

Ifeoma Chukwuka Nigeria Limited, who won the last two edition clinched the seond position ahead of Magulf Global Enterprises who came third.

Maduakor has also by his feat, created a new African record, by selling more than five million crates of beer in his zone in 2015. He thanked the company for the gesture and advised that the momentum be sustained to stay on top.

The award ceremony which took place at Oriental Hotel, Victoria Island, Lagos was in honour of Distributors and Key Transporters of the company who excelled in the cause of their business partnerships with Nigerian Breweries Plc in 2015.

The awards which was in ten categories included: National Volume Champion; National Volume Champion (1st & 2nd Runner Up); Regional Champions; Regional Volume Champion – 1st Runner Up; Regional Volume Champion – 2nd Runner Up.

L-R: Mr. Ken Maduakor, Nigerian Breweries Plc Distributor of the Year; Mr. Nicolaas Velvede, Managing Director Nigerian Breweries; and Mr. Hubert Eze, Sales Director, Nigerian Breweries at the Distributors Award Night in Lagos on Friday.

Other categories were: Millionaire Club (SKDs who achieved btw 1m and 1.99m cases); Millionaire Club (SKDs who achieved btw 2m and 2.99m cases); and Millionaire Club (SKDs who achieved 3m cases and above

Prizes carted home by the lucky distributors included: Brand new Man Diesel truck, Mitsubishi Canter trucks; Mitsubishi L200 double cabin; Forklifts; Sound proof generating Sets and several free cartons of Nigerian Breweries Products.

Apart from rewarding the distributors, the night was also spiced with lots of entertainment from A list musicians like Onyeka Owenu, stand-up comedian, Seyi Law and Joseph Benjamin who compered the event.

It will be recalled that last year, Ifeoma Chukwuka Nigeria Limited, having sold the highest number of Nigerian Breweries products, emerged the best distributor back to back having won the same award in 2013 and 2014 in the National Champions Award category.

Nigeria Breweries Plc, the pioneer and largest brewing company in Nigeria was incorporated in 1946 and recorded a landmark when the first bottle of Star Lager beer rolled off the bottling lines in its Lagos Brewery in June 1949.