Insurance rebranding to create awareness among youths – Committee

The Insurers’ Committee rose up from its meeting over the weekend, with a pledge to drive a massive insurance awareness among Nigerian youths through a multi- billion insurance rebranding project.

Briefing journalists at the end of the meeting that took place in Lagos, Vice Chairman, Sub Committee Publicity of the Insurers Committee, Mrs. Ebelechukwu Nwachukwu, said insurance operators are working assiduously with the consultant engaged for the project to evolve a robust campaign that would help stem the negative perception on insurance in the country.

Nwachukwu, who is also the Managing Director of Zenith Insurance Company Limited, added that operators want to take the campaign to schools to enable them educate pupils on the need for insurance.

She also noted that operators are eying the highly mobile individuals who need insurance to secure their future.

In line with the campaign, she stated that operators have also resolved to improve on their service delivery, stressing that the body have decided to pull resources together to pursue a robust and well-co-ordinated awareness campaign.

She maintained that all necessary channels would be used to drive the campaign, adding that the youth market remains a veritable haven for insurance growth.

She noted that eight sub-committee assigned with different responsibilities on reforming the industry have submitted their reports, adding that the reports would be properly examined to ensure the set objectives are achieved.

The Managing Director, Mutual Benefits General Insurance, Segun Omosehin, said that the rebranding project would bring insurance closer to the people, stressing that gains accruable from insurance can only be accessed when people understand the workings of insurance.