Brands and Marketing
Airtel bags Most Outstanding Customer-Centric Telecoms Brand
Leading telecommunications services provider, Airtel Nigeria, was adjudged the ‘Most Outstanding Customer-Centric Telecoms Brand of the Year’ at the Marketing Edge 2016 Brands & Advertising Excellence Award & Annual Summit.
Vice President, Brands & Advertising, Airtel Nigeria, Enitan Denloye received the award on behalf of the company’s Managing Director and Chief Executive Officer, Mr. Segun Ogunsanya.
The award was represented by the Chief Executive Officer, Rockcity FM, Dr. Niran Malaolu.
While reciting the citation, the organisers commended Airtel’s consistency in delivery exceptional customer service experience to Nigerians. The company’s citation highlighted its persistence in exciting customers with world-class services. It also noted Airtel’s commitment to remain the most loved brand in the daily lives of Nigerians.
Themed ‘Brand Building in a Digital Age: Challenges in a Developing Market,’ the event held at Civic Centre, Victoria Island, Lagos with notable individuals such as Nigeria’s advertising titan, Ted Mukoro; Sir Steve Omojafor; former Chairman of APCON, Chris Doghuje, veteran marketer and current non-executive Director at Nigerian Bottling Company, Laolu Akinkugbe among others in attendance.
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The Marketing Edge Brands and Advertising Excellence Award has become one of the most inspiring events in the Integrated Marketing Communications industry in Nigeria. It provides a unique platform for robust intellectual engagement as well as to honour practitioners for their commitment to excellence in the field of branding and marketing.