In line with its ongoing Personal Computer (PC) adoption initiative, Intel and its partners on Friday launched a media campaign tagged “With A Computer, You Are Powerful” to tell Nigerians the usefulness of a computer.
The unveiling of the campaign in Lagos, Marketing and PR Manager, Intel West Africa, Adim Isiakpona, said that the initiative was borne out of Intel’s continued commitment to the socio-economic development of an average Nigerian.
Isiakpona, though acknowledged that Nigeria despite its dwindling economy, is still a booming economy with a vast array of talent, wealth, and brain-power that could create wealth for the country and build up the ecosystem.
He stressed that the campaign is a citizen strategy with multi-year plan with the aim of reaching cities without telecommunication presence through partnership with all the telecomm providers in the country.
In his word, “Nigeria is a booming economy with a vast array of talent, wealth, and brain-power. Intel is proud to launch this campaign to encourage ICT growth, and ensure that the power of technology is felt across all platforms in Nigeria.
“The campaign speaks directly to the relevance of having a computer. Inarguably, there are endless opportunities to be gained through the use of a computer, and we want Nigerians to know that. We believe that indeed- with a computer, you are powerful.
“While a smartphone or tablet may afford you internet access and mobility, there are some things only a laptop can do, making it a necessity and not a luxury.
“The variety of content you can create through applications such as Microsoft Excel, Microsoft PowerPoint, and Microsoft Word is unimaginable. From editing photos and videos to creating music and art, a laptop can help you do it whilst on the go. You simply carry your office with you.”
Fielding questions on the level of PC penetration in Nigeria, Marketing and PR Manager, Intel West Africa, Adim Isiakpona, mentioned that the level of penetration does not matter, but the people knowing what a computer can do for them.
“Unlocking your ability to get online any time, read, research and explore different concepts that spur creative ideas for your business and/or lifestyle is just a snippet of the kind of power a computer offers you.” He added.
Guests at the unveiling of the campaign includes, Intel She Will Connect Ambassador, Titilope Sonuga; Noble Igwe; Adebola Williams, Wana Wana Udobong, Tosyn Buknor, Kemi Lala Akindoju; Emma Oh Ma God; Sisi Yemmie, journalists and social media influential.
Meanwhile, the campaign according to the Marketing and PR Manager for Intel West Africa, will run from August till the end of the year through all the six geo-political zones of the country.