Brands and Marketing
Sunlight delights customers in Abuja with Laraba’s World
In its plan to delight its loyal customers, Sunlight’s Laraba’s World train has continued to visit malls across Abuja to meet with consumers with drama series in Hausa language subtitled in English.
The drama series which started airing on TV screens across northern Nigeria from September 15, 2016, showcase the daily lives of northern women in an engaging and entertaining way.
The soap opera, revolves around the lead character, Laraba (a school teacher) who is wise, resourceful and versatile; a real “Sunlight woman”.
In each episode, Laraba highlights how a Sunlight woman grows her home, business and community by handling common daily issues with wisdom and resourcefulness. (To watch the drama series on YouTube, EPISODE ONE IS ON https://youtu.be/GZ5-R8b3rpI ) , EPISODE TWO ON https://youtu.be/1JJVGB-mAdA , and EPISODE THREE ON https://youtu.be/iTZbYLI3fT0
You can also watch the show every week on the following stations:
At the Silverbird Mall Abuja last weekend, consumers had so much fun as they engaged in activities to win various prizes. They also had the opportunity to meet with Nafisat Abdulhamid (Hajia Hadiza in the drama series).
Meanwhile, the Sunlight Laraba’s train will be at Ceddi Plaza, Abuja this weekend, Saturday, October 8th and Sunday, October 9.
Customers are therefore enjoined to come out to meet with the cast and crew members of the show and other Kannywood celebrities. “You can also participate in a lucky pick and win instant prizes such as washing machines and bedside fridges”, the company said.