‘Recession’ stops Insurance rebranding campaign project

Against the October 1, 2016, timeline set to start the insurance industry’s rebranding campaign project, operators in the industry has moved the takeoff date to first quarter of 2017 owing to financial constraint.

The campaign project according to the Insurers Committee was hinged on financial contributions from members to improve public perception of the industry and penetrate the uninsured but the targeted date could not hold due to the inability of some operators to meet their financial obligations.

’Rasaaq Salami, Head Corporate Affairs, National Insurance Commission (NAICOM) who is also a member of the Sub-Committee on Publicity and Communication of the Insurers Committee, while briefing journalists over the weekend explained that though the project was initially billed to commenced this month but was abducted by financial challenges.

Salami, though said the committee would have start with the resources available but said it was deemed fit that it will not be good to start and end abruptly. Adding that by first quarter 2017, all necessary requirements to make the project successful would have been put in place.

The Daily Times recall that the Insurers have adopted the rebranding initiative as a vehicle to transform their business.

The insurers at its second quarter meeting resolved to propel the multi-million rebranding campaign through radio and social media channels.

The Chairman Sub-Committee on Publicity and Communication of the Insurers Committee, Hassan Oye- Odukale, said the committee has adopted the proposal submitted by the a consultant, stressing that the initiative would be reviewed quarterly to access the performance.

The Vice Chairman Sub-Committee Publicity of the Insurers Committee, Ebelechukwu Nwanchuku, said getting the youths to embrace insurance is the core mandate of the campaign, adding that operators hope to take the campaign to schools to enable them educate pupils on the need for insurance.

She also noted that the operators are eying the highly mobile individuals who need insurance to secure their future.

She posited that in line with the campaign, the operators have also resolved to improve on their service delivery, adding that the body have decided to pull resources together to pursue a robust and well-coordinated awareness campaign.

Nwachukwu, maintained that all necessary channels would by used to drive the campaign, adding that the youth market remains a veritable haven for insurance growth.