ADVAN rewards Marketing Excellence + full list of winners

It was indeed a unique gathering of major stakeholders in Nigeria’s marketing industry when the Advertisers Association of Nigeria (ADVAN) rolled out the red carpet recently to celebrate outstanding achievers in the country’s marketing space. 

The 2016 ADVAN Awards for Marketing Excellence in Lagos recently threw up new champions who will definitely relish their achievement for the next twelve months.

At the high-point of the awards night which is the announcement of “The Brand of the Year Award”, Nigeria’s leading noodles brand, Indomie carried the day as the brand emerged the overall winner in this premium category.

This position also carries a dual award as the brand manager of Indomie automatically won   “The Brand Manager of the Year” Award.   Coca-Cola and Heineken took the second and third positions respectively.

Before the final announcement, some analysts had tipped Coca-cola to emerge the overall winner after some activations/brands from its stable had earlier carted away the highest number of Awards- three highly coveted Trophies.

Coca-Cola’s COPA campaign, 5 Alive Pulpy and Share-A-Coke campaign picked The ADVAN Awards for Marketing Excellence -Experiential Marketing, ADVAN Awards For Marketing Excellecne 2016 –Innovation and ADVAN Awards For Marketing Excellence -Digital /Social Media Marketing respectively.

In other categories, Stanbic IBTC’s CSR Project “Together for A Limb” won the ADVAN Awards for Marketing Excellence – CSR, while Guinness’ Every Minute Made Of Black campaign also captured ADVAN Awards For Marketing Excellence – Consumer Promotion.

ADVAN Awards For Marketing Excellence – New Brand/Brand Revitalisation went to Indomie Beleful while ADVAN Awards For Marketing Excellence -Campaign Of The Year went To Heineken Shape Your City Campaign.

Akinwunmi Dickson of Brand Campaign magazine won The ADVAN brand journalist of the year Award while Goddy Ofose of 789 Marketing and Princewill Ekwujuru of Vangaurd came second and third respectively.

Delta State’s 25th Anniversary Campaign that culminated into the creation of a new identity logo for the state to mark the 25th Anniversary of the creation of the state emerged the winner of the maiden Public Sector Marketing Category.
Delta State Commissioner for Information, Hon. Patrick Ukah, who received the award on behalf of the State Governor,  Ifeanyi Okowa, dedicated it to all Deltans and praised them for giving the governor the opportunity to serve, stressing that Governor Okowa is determined to fulfill his electoral promises anchored on the S.M.A.R.T agenda.

According to Ukah, the 25th Anniversary campaign which was anchored on the foundation laid by the SMART agenda of the Governor was funded strictly by the public sectors’ investments.

Appreciating ADVAN for the award, Ukah said “this is the first, and so far, the only award the governor is accepting because of the credibility of ADVAN and am not sure we would accept another soon until we can be properly judged”.

Earlier in his welcome address The President of ADVAN, David Okeme who acknowledged that the event was not a night of long speeches but about celebrating marketing excellence, highlighted the place of marketing in the growth of the nation’s economy and enjoined private and public institutions to take advantage of this opportunity to grow their businesses.

Presenting his paper at this well attended event, the Guest Speaker, Segun Ogunsanya, CEO Airtel Nigeria emphasized that the digital space is the new super medium for marketing communications and advertising that can be deployed as a very strong channel to reach the people and endear their brands and companies to the youths who constitute the majority in Nigeria’s bubbling population.

FULL LIST OF WINNERS

ADVAN AWARDS FOR MARKETING EXCELLENCE 2016   -EXPERIENTIAL MARKETING

Winner – Coca-Cola -COPA

2^ND Position UNILEVER: LIPTON RAMADAN CAMPAIGN

3^rd Position NESTLE: MILO BASKETBALL CHAMPIONSHIP

ADVAN AWARDS FOR MARKETING EXCELLENCE 2016   – CSR

Winner-STANBIC IBTC BANK: TOGETHER FOR A LIMB

2^ND   Position   Etisalat:  ETEPP

3^rd –  Position   NB PLC: LIFE PROGRESS BOOSTER

ADVAN AWARDS FOR MARKETING EXCELLENCE 2016 -INNOVATION

Winner –       COCA – COLA: 5 ALIVE PULPY

2^nd Position –    GUINNESS AFRICA SPECIAL

ADVAN AWARDS FOR MARKETING EXCELLENCE 2016- CONUMER PROMOTION

Winner – GUINNESS: EVERY MINUTE MADE OF BLACK

2^nd – NESTLE: MILO BUILDING CHAMPS

3^rd – NB PLC: 33 EXPORT FRIENDSHIP DAY

ADVAN AWARDS FOR MARKETING EXCELLENCE 2016- NEW BRAND/BRAND REVITALISATION 

Winner– DUFIL: INDOMIE BELEFUL

2^nd Position – COCA – COLA: 5 ALIVE PULPY

3^rd Position  ETISALAT: CLIQLITE WORLD

ADVAN AWARDS FOR MARKETING EXCELLENCE 2016 -Future Leader of Marketing

Winner- ABIDEMI ADESOKAN- University of Lagos

2^nd Position- TAJUDEEN TALHA OLADIMEJI

3^rd Position – ADEYEMO ESTHER TEMITOPE

ADVAN AWARDS FOR MARKETING EXCELLENCE 2016-Brand Journalist of the Year 

Winner – DICKSON AKINWUNMI

2^nd Position- GODDIE OFOSE

3^rd Position- PRINCEWILL EKWUJURU

ADVAN AWARDS FOR MARKETING EXCELLENCE 2016-Digital and Social Media Marketing  

Winner – COCA- COLA: SHARE A COKE 2

2^nd Position – INDOMIE:

3^rd Position- PEPSI LONGTHROAT CAMPAIGN

ADVAN AWARDS FOR MARKETING EXCELLENCE 2016-Campaign of the Year 

Winner – HEINEKEN SHAPE YOUR CITY CAMPAIGN

2^nd Position- AIRTEL SMART CONNECT 2.0 0VAGARA CAMPAIGN

2^nd Position- GRAND OAK: LORD DRY GIN

3^rd Position – P & G: ALWAYS FUTURE STARS NOW TODAY

ADVAN AWARDS FOR MARKETING EXCELLENCE 2016-Brand of the Year

Winner- Indomie

2^nd Position- Coca-Cola

3^rd Position- HEINEKEN

Delta State Commissioner for Information, Mr Patrick Ukah, (second left ) with his wife, Mrs Ukah ( left ) receiving the ADVAN Award on behalf of Delta State Governor from Mr David Okeme,President Advertisers Association of Nigeria ( ADVAN) and Mr Segun Ogunsanya, MD Airtel Nigeria/Guest Speaker (right) at the 2016 ADVAN Awards for Marketing Excellence held in Lagos recently.

A cross section of Guests at the 2016 ADVAN Awards for Marketing Excellence held in Lagos recently

Abiona Babarinde, Manager Corporate Communications & Marketing, Coscharis Motors presenting ADVAN marketing excellence award of Journalist of the Year category, second position to Goddy Ofose at the Awards held in Lagos recently.

Abiona Babarinde, Manager Corporate Communications & Marketing, Coscharis Motors presenting ADVAN marketing excellence award of Journalist of the Year category, First position to Akinwunmi Dickson at the Awards held in Lagos recently