Airtel excites Nigerians with ‘Data is Life’ thematic campaign

…Repositions as Nigeria’s Network of Choice for Mobile Internet

Leading telecommunications services provider, Airtel Nigeria, has launched an exciting thematic campaign dubbed #DataisLife.

The new campaign, which is already creating buzz across key digital platforms, demonstrates the company’s positioning as Nigeria’s network of choice for mobile Internet and data services.

The TVC featuring multi-talented singer and actor, Gabriel Afolayan, tells the story of a man who was lost on an island for what seemed like ages and could not get help despite several efforts.

The ad is a metaphor for how digital natives feel when they are out of data or are on a network that is not reliable.

The new TVC, which is a perfect blend of metaphor, compelling narrative and a captivating soundtrack made an instant connection with consumers online who could not hold their excitement with the creativity and concept.

Since its launch, the new TVC has gathered over one million views across multiple digital platforms and has gone on to spark a new wave of viral conversations on social media with #DataisLife.

The campaign, which has received a lot of critical acclaimed, highlights the irreplaceable value which quality Internet service offers to consumers. It also showcases the unique Internet experience which telecom subscribers can access on Airtel’s Smart Speedoo package.