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KIA unveils Bold & Sporty All-New 2018 Sportage in Nigeria



KIA unveils Bold & Sporty All-New 2018 KIA Sportage in Nigeria

The unveiling of the all-new 2018 Kia Sportage marks one of the most anticipated moments for Kia and its teeming customers in 2017. Kia Motors Nigeria takes the wraps off of the all-new Kia Sportage at the launching and media parley with the motoring journalists held atits showroom, in Victoria Island, Lagos on Thursday.

Entering its fourth-generation, the new Sportage compact SUV instantly got the attention of all with its attractive design, a range of advanced technology features and greater quality.

According to the company, Continuing the success of its predecessor model, the all-new Sportage has been revamped with an innovative and sophisticated package and premium technology features. In order to improve comfort and convenience of the passengers and drivers, the new interior is significantly upgraded with high quality materials and modern design. Engines and transmissions have also been updated, ensuring enhanced efficiency and performance

It added that from the sustained success  and trajectory growth of Kia brand in Nigeria and particularly the wide acceptance of the previous generations of Kia Sportage to the advancements made to the 2018 model both inside and out, Kia has finely crafted the all-new 2017 Sportage.

‘’The all-new Sportage boasts distinctive and refined enhancements that make it an appealing choice in the compact SUV segment. Its innovative design contributes to a distinctively sporty aesthetic and cutting edge functionality. With a strong high-strength steel foundation paired with a sharply detailed body and an upscale interior made of soft and luxurious materials, the new Sportage is simultaneously bold and aggressive as well as refined and sophisticated’’.

According to the Group Managing Director, Kia Motors Nigeria, Jacky Hathiramani “the development of the next-generation Sportage began with an in-depth analysis of market trends to best suit the needs of consumers. The thoughtful design, innovative packaging, premium materials, powerful engine and state-of-the art technology all translate into a stunning modern masterpiece of SUVs.”

Continued by Jacky, “we are confident that the all-new Kia Sportage will take the entire auto industry by storm, not least because of its brave and handsome design but also its reengineered technology for optimum performance. The Sportage boasts of a high, comfortable ride, acres of space for stuff, kids and pets, and off-road ability too. The new model is a bit longer than the old one – 1.6 inches, with a wheelbase 1.2 inches longer – so there is more room in the back while the floor is a bit lower making for easier entry. Sportage is the new king of the urban jungle with more than enough power to safely and smoothly navigate city roads along with a perfect combination of contemporary style and sporty appeal.

Olu Tikolo, Vice President, Kia Motors Nigeria pointed out that the “aesthetic improvements in design and improved functionality of the all-new Sportage is expected to once again accelerate Kia’s market progress and open a brand new chapter in the company’s history of pioneering the compact urban SUV segment. The anticipation and excitement for the fourth generation Sportage is expectedly high and we cannot wait for the world to enjoy the dynamic contemporary sophistication of our all-new compact SUV!”

Bagging the prestigious iF Design Awards immediately after its launch in the US, the extensively developed compact Kia Sportage has continued to receive praise for overall design quality, innovation, environmental impact and safety.

“The new Sportage target markets are the go-getters who need a vehicle to match their confident and active lifestyle. The new model features styling changes which highlight its striking bold appearance and gives an ultimate visual appeal. It’s adorned with the Kia’s hallmark “tiger-nose” grille, HID headlights, LED fog lamps, LED taillights and 17-inch wheels. The overall length of the car has increased while the width remains the same. The car’s wheelbase has been stretched for a more spacious interior. Under the hood, the Sportage has a 2.0litre engine on the LX and EX with 185hp and 237Nm of torque. The new generation (Sportage) also has more passenger room and cargo volume, with a distinctive exterior design” said, Jimoh Olawale, Marketing Manager, Kia Motors Nigeria.

Zacheaus Somorin

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