Ford Explorer wins SUV, Nigeria Car of the Year Awards

The Ford Explorer has been named SUV of the Year at the Nigeria Auto Journalists Association (NAJA) Awards, and Car of the Year at the Nigeria Annual Automobile Awards, held recently in Lagos. The Explorer continues to build on its global heritage as it emerges a segment leader in Nigeria.

Judged by a panel of ‘motoring minds’ from the Nigeria Auto Journalists Association, the NAJA Awards are highly coveted in the Nigerian automotive industry.

“Ford and Coscharis Motors are delighted that the Explorer won the prestigious SUV and Car of the Year titles,” said Abiona Babarinde, GM Marketing, Coscharis Motors. “We are proud to offer some of the best SUVs on the market in Nigeria. The Explorer is a magnificent car, packed with features that offer distinguished style and design, luxury and comfort, and smart technologies.”

“The Explorer is truly a global vehicle and is immensely popular here in Nigeria,” he added. “In 2018 we will continue to drive Ford’s SUV growth in Nigeria, with nameplates such as the Explorer alongside other Ford models such as the Escape, EcoSport, and Edge. The award shows strength in Ford’s SUV offering.”

The Explorer set the standard for Sports Utility Vehicles and has been America’s top-selling SUV for the past 25 years, with more than seven million units sold in the United States alone. Building on a quarter century of innovation and sales leadership, the Explorer comes with comprehensive luxury and convenient features, including added space, enhanced smart technology, and increased safety features. Nigerians can take to the streets of Lagos, Abuja, or Port Harcourt with pride, due to the Explorer’s sleek design, increased comfort, and appealing style.

The NAJA Awards are a local version of the traditional global automotive industry awards, presented by motoring journalists in different countries and regions of the world, to recognise the achievements of industry players in various categories and across segments. The Nigeria Annual Automobile Awards is an industry event designed to celebrate motoring brands that have excelled in the sector.