Chivita 100% creates air of excitement amongst consumers

The new Chivita 100% Limited Edition packs featuring leading football stars, have been generating buzz and a lot of excitement from soccer fans, fruit juice consumers and marketing communications observers’ across Nigeria.

The packs have drawn favourable reviews for their ability to build affinity by creating an opportunity for consumers to identify with renowned football stars like Zlatan Ibrahimovic, Paul Pogba, David De Gea and Anthony Martial who know the importance of a healthy and complete breakfast.

Introduced as part of the “Breakfast with the Stars” campaign, the Chivita 100% Limited Edition packs are a great way of encouraging a healthy lifestyle, while providing inspiration to achieve 100% success.

The Chivita 100% Limited Edition packs seek to motivate, and drive aspirational connection between consumers and their favourite football stars, as well as promote an active lifestyle through a complete breakfast and celebration of 100% achievement.

Sola Bamgboye, a dietician, stressed that like many Nigerians, he is very passionate about football. He noted that by bringing renowned football icons to the breakfast table, the Chivita 100% Limited Edition packs are a fascinating way of maintaining connection to the game whilst promoting complete breakfast habits for individuals and families.

“I always look forward to having my glass of Chivita 100% every morning as part of my complete breakfast diet because of its immense nutritional benefits. Like the football icons on the Chivita 100% Limited Edition packs, we all strive for a healthy lifestyle driven by preference for a wholesome breakfast beverage choice.

The Limited Edition packs are an interesting way of deepening that connection, so we can stay inspired to achieve success like these football stars,” he added.

For Chidi Nwani, a brand analyst with Adage Marketing Consult, brands more than ever before are making conscious efforts to align with the aspirations of consumers.

“Consumers are attracted to brands that deliver quality, creativity and excitement. It fosters both physical and emotional connection for consumers when brands create unique and compelling brand experiences like Chivita 100% Fruit Juice has done by introducing the Limited Edition packs as part of its “Breakfast with the Stars” campaign. It is delightful to see how the new packs showcase the best of both worlds — the best soccer stars in the world, as well as the best fruit juice for a complete and healthy breakfast,” he stated.

According to Chi Limited’s Head of Marketing, Probal Bhattacharya, the Chivita 100% Limited Edition packs have elicited a lot of positive reviews not only because it connects with the consumers through football but also fits into their lifestyle choices by being an indispensable part of their healthy breakfast.

“These football stars are a source of inspiration to millions of Nigerians, and it is the dream of many football enthusiasts to meet these stars. With the Chivita 100% Limited Edition Packs, we have brought excitement and smiles to the consumers by bringing these stars closer to them, while they share in their achievements and enjoy complete breakfast moments with them,” he noted.

Widely preferred as a healthy beverage addition to breakfast, Chivita 100% is made from real natural fruits with no added sugar, no artificial colours and no preservatives. It is ideal for health-conscious consumers who desire a range of refreshing and nourishing fruit choices for a complete breakfast diet.

The Chivita 100% Limited Edition Packs are available in 1Litre packs across its six variants of Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple and Orange Mango, and will be on the market shelf till stocks last.