Hero Larger beer urges Super Eagles to Go! Be the hero

As part of its Russia 2018 World Cup campaign, International Breweries, part of the world’s largest brewer, Anheuser-Busch InBev, (AB InBev) on Monday unveiled the biggest message of support to Nigeria’s national team.

The message: BE FEARLESS”; was created using 2,000 people and unveiled at the King’s Courtyard, Ikpeazu Stadium, Onitsha, Anambra State, on June 16.

It was reported that the message which charges the Eagles to win their remaining matches is coming as the Super Eagles prepare to take on Strakamir Okkar (Our Boys) of Iceland on June 22, at St. Petersburg Stadium.

The Super Eagles had lost -2 to Vatreni of Croatia in their World Cup opener at Kaliningrad Stadium on June 16.

Arne Rust, Marketing Director, International Breweries Plc., said that Hero lager exists to inspire, equip and showcase the true potential of every Nigerian.

He noted that during the qualifiers for the World Cup, many Nigerians did not believe that the Nigerian team would qualify, but at the end, they qualified for the competition with a match left to play.

“We want the Nigerian team to know that they have our support and we hope for the very best from the team.

“The crop of players that made up the USA ‘94 squad is believed to have laid the foundation of our current players, thanks to their tenacity, passion and courage.

“Nigeria has never lacked the Heroes or the hope that we can and will one day win the World Cup. Go make us proud,’’ Rust said in a statement.

On his part, Marketing Manager, Hero lager, International Breweries Plc., Nigeria, Obumneke Okoli, said Nigerians were clearly super excited to have qualified for the World Cup and holding the lamp for many African countries that failed to qualify.

“Hero Lager has thrown its weight behind the current squad to surpass the mark of their predecessors.

“The journey began with the USA ’94 squad, but we hope to win and break World Cup football records in 2018.

“And if we fail to win it now, Heroes never quit; we will keep forging ahead till we bring home the World Cup trophy someday.’’

It will be recalled that in April 1994, Nigeria was ranked 5th in the Fédération Internationale de Football Association (FIFA) rankings, the highest FIFA ranking position ever achieved by an African national football team.

The national team has qualified for six of the last seven World Cup tournaments since their first appearance at the 1994 Coupe de Mundial in the U.S.

The Super Eagles is also the only African team to qualify for both the 2014 and 2018 editions.

Nigeria has won the Africa Cup of Nations thrice, with our last title in 2013, after defeating Burkina Faso in the final.

International Breweries Plc. “IB Plc.’’, has over 400 beer brands and was established in 1971 and listed on The Nigerian Stock Exchange in 1995.

The Company AB InBev consolidated its business stakes in Pabod Breweries Ltd., Intafact Beverages Ltd into its majority ownership of IB Plc in a merger that was concluded in December, 2017.

The combined experience of our diverse people team from the three companies is about a 100 years. Our major national brands are Trophy lager, Hero lager, Betamalt, Grandmalt and the premium brand Budweiser.