Huge sales at maiden Lagos “Style by Zenith” Fair excite exhibitors

Some exhibitors at the maiden edition of the ongoing Lagos “Style by Zenith” Fair say they have recorded a high-powered sales pitch at the market which has attracted over 200 exhibitors.

Excited about the huge sales, the exhibitors commended the organisers of the fair — Zenith Bank and Fashion One for the well organised business environment.

The exhibitors told our reporter in separate interviews on Sunday that they had been able to create enough awareness for their products.

To them the fair has created a veritable platform to showcase their products without financial commitments.

In addition, Point of Sales machines (PoS) are also given to each of the exhibitors to ensure seamless business transactions which will be returned at the end of the fair.

Our correspondent reports that the “Style by Zenith” Fair is designed to showcase products of fashion, media, automobile, food, accessories, music and art industry.

An exhibitor, Miss Aisha Adoga, producer of “Hands Hair”, who came from Benin, lauded the bank’s initiative which she noted had created some business connections for her within Lagos and beyond.

“I am giving it to the organisers of this fair, it is the first one and I pray they are able to continue in subsequent years because this will revive most businesses in Nigeria,” she said.

Another exhibitor, Mrs Mosunmola Oladunni, Managing Director, Sweet Look World Concept, offered 20 per cent discount on her products — wigs, hair extensions and makeup products.

“We are grateful to Zenith Bank for this because we were not charged a dime for exhibiting our products here.

“They prepared the ground and tents ready for us to display our products and sell, it is a rare opportunity and we cannot thank them enough, ” she told NAN.

Oladunni, who noted that the fair was well organised, urged the organisers to focus more on advertising the fair in subsequent editions.

She said adequate publicity in both print and television media would attract more visitors to the fair.

“We really thank Zenith Bank and Fashion One for this but I feel they have not created enough publicity due to the turnout; the turnout would have been more than this.”

Also, Mrs Seyi Martins, the Activation supervisor with the Dangote Group of Companies, expressed excitement over huge sales made since the commencement of the fair.

She expressed optimism to make more sales before the end of the fair and appreciated the organiser for such a fantastic opportunity to sell her products.

“I am happy we are able to achieve good sales, we hope to be here again next year.”

Similarly Mrs Oyindamola Kuye said the organisers of the fair had gone extra mile to give back to the society and their customers by staging the fair.

For Mrs June Levi-Oguike, the Managing Director, A’ku Wellness and Beauty Ng, the fair had impacted her business positively as customers now have absolute confidence in associating with such reputable organisations.

“We are grateful for this because due to the exhibitors’ relationship with the organisers, our customers have built a huge confidence in us.

“Being an exhibitor in this fair has increased my Instagram followers tremendously; this is due to the credibility of the bank,” she said.

It was reported that the Fair which commenced on Dec. 29, will end with a musical concert late on Dec. 30.

The musical concert will feature Mayorkun, Wande Coal and others.

The fair has so far attracted biggest players from the food, fashion, media, automobile, accessories, music and arts industries.