Financial inclusion: Diamond Bank splashes N5.4bn on customers in 10 years

Determined to promote the savings culture in Nigeria, Diamond Bank Plc said it rewarded 15,000 customers with over N5.4 billion in the past 10 years through DiamondXtra promo.

Our correspondent reports that DiamondXtra draw promo was instituted 10 years ago to promote savings culture and financial inclusion.

Karimot Tukur, the bank’s Head, Consumer Banking, said at the DiamondXtra Season 11 launch in Lagos on Wednesday that the bank used the promo to reward loyal customers.

Tukur said the intiative was an avenue through which the bank enhances the capacity of its customers to pay rent, school fees and attain other financial and personal goals.

She said the bank would reward 4,750 customers with about N400 million in DiamondXtra Season 11 promo.

“One thing that I am really excited about is the senior citizens draw which focuses on people aged above 50, I think having a draw dedicated to only people above 50 is a great thing.

“The second thing is the special draw for customers who have been banking with us for the past five years; it’s also very exciting,” she said.

Mr Robert Giles, Head, Retail Banking, Diamond Bank said the season 11 would have bigger and better rewards for the customers of the bank.

“To be a part of the reward system, all you need to do is to open a DiamondXtra account and fund it with N5,000, with an increased chance of winning from multiple increments in your savings plan of N5,000,” he said.

According to him, the reward scheme is open to new and existing customers with the DiamondXtra account.

Mr Osita Ede, Head, Consumer Liability Products, Diamond Bank, noted that Season 11 was a product of the bank’s engagement with its customers on the past promos.

“Season 11 is a product of our engagements with our customers, so far we have run 10 seasons and the report we have gotten from customers is that they want it to continue.

“We also go back to engage customers to find out how the season went, if there is something they want us to include in the next season.

“That is how we came up with senior citizens reward which is coming straight from the survey we had with customers because some people are saying we have been on this and we are getting older, so what happens to us.

“So, we now have a special draw for 50 years and above individuals,” he added.