Plus Acuity earns recognition as Young Media Agency of the Year

Plus Acuity, a specialised media independent agency, has been recognised as the
‘Outstanding Young Media Agency of the Year 2019’. The award, which was announced at
the Marketing Edge summit held in Lagos recently, is for its professional excellence.
The company, which commenced its Nigerian operations only three years ago, has
demonstrated a unique approach to clients’ needs by offering great value, driven by modern
technology and data in its array of services that covers media planning, strategy and media
buying.

Receiving the award, the General Manager of Plus Acuity, Mr. Abiodun Atunwa said the
company is dedicated to offering its clients exceptional value to drive their goals. “We knew
that we were coming into the fray as a new contender amongst established firms and always
wanted to be different.

Atunwa said factors that necessitated the award included the agency’s investments in the
latest audience research tools comparable to any of its peers in the industry, its high
professional dealings with clients and media partners alike as well as its trained and talented
team with vast knowledge of the media landscape.

He disclosed that the employees are the most valuable assets of the company, which is why it
engages them in regular training in order to enhance their learning and developmental skills
for client’s satisfaction. “We also encourage them to have a work-life balance that promotes
high level of productivity,” he said.

On the future for media agencies, Atunwa explained that although the Nigerian economy is
facing series of challenges, there are inherent opportunities waiting to be tapped considering
the size of the population and potentials. “Many brands desire to constantly engage their
consumers at various touch points and Plus Acuity is well positioned to take the centre stage
in the media space. Technology will drive the future and we will continue to invest
immensely in the acquisition of research tools and data to sustain our competitive edge,” he
added.

Atunwa, who featured as a panellist at the summit, said that there is a paradigm shift in the
media landscape, as the advent of social media and change in behavioural patterns of the
consumer have necessitated a change in the way media practitioners address client’s briefs.
He avowed that the conventional way of reaching the target audience through television,
radio, print and out-of-home advert is no longer as effective because of the use of technology,
like mobile phones, for quick services that have immensely attracted consumers’ attention.
The Plus Acuity boss explained that consumers no longer have the patience to assimilate the
message a brand is promoting, a major challenge for media agencies and one that must be
conquered in order to remain relevant.