Airtel unveils new campaign to inspire youth creativity

Airtel Africa, a telecommunications and mobile money services company, has unveiled a new Africa-wide brand campaign to inspire youth creativity and Nigeria’s productive generation.

Airtel Nigeria’s Chief Executive Officer, Carl Cruz, during the launch of the campaign, “A Reason to Imagine”, on Tuesday in Lagos, said it seeks to celebrate the energy, creativity, and innovation of Nigerian youths.

According to Cruz, it also highlights the status of Airtel as an enabler of young people’s dreams and ambitions.

“Africa’s young people are now, more than ever, owning their passions boldly, chasing their dreams with all their heart, and living life on their terms. At Airtel, we see this growth as a beautiful thing.

“This is why our new brand purpose represents our commitment to the future. It is about youth, about excitement, about fun, and most of all, about imagination,” he said.

Similarly, Airtel Africa’s Group Chief Commercial Officer, Anthony Shiner, said it was a well-understood fact that the youth were central to achieving Africa’s potential.

He noted that more than 60 per cent of Africa’s population was under the age of 25, and empowering the new generation was transformative for the future of the continent.

“Through this campaign, we are reaffirming Airtel Africa’s commitment to advancing the progress of Africa’s young people by providing the connectivity to turn every situation into an opportunity.

“The ‘Reason to Imagine’ brand campaign comprises of a series of television commercials and a combination of market-specific print, online, outdoor, and mobile creative executions,” he said.

Shiner said that the current title sponsorship of the Voice Africa was an example of how Airtel Africa was giving the youth a reason to imagine by partnering with them to bring the show to the continent.

He noted that the Voice Africa showcased exceptional African musical talent, featuring high-profile panel of coaches and TV hosts.

Shiner said the Voice Africa was an initiative that Airtel Africa had invested in, to promote youthful talents and expertise in the education, sports, and innovation sector.

Our correspondent reports that the campaign also represents a significant milestone for Airtel, as it marks the company’s commitment to creating a truly transformative experience for its customers.

The campaign seeks to foster a profound sense of trust and reaffirm the unwavering loyalty of Airtel customers to the brand, as it embodies the company’s steadfast commitment to providing exceptional service, innovation, and customer-centric solutions.