Nimbus Media introduces new LED Video Wall to increase brand visibility

Leading digital out-of-home agency, Nimbus Media Ltd., says it has unveiled a state-of-the-art LED video wall at Ikota Shopping Mall, a prominent shopping destination in Lagos State.

This latest addition aligned with the agency’s commitment to providing engaging and result-oriented brand visibility solutions for its esteemed clients.

Strategically positioned on the bustling Ikota road, a commercial hub hosting thriving businesses, the 21.76m by 5.76m screen aimed to captivate and leave a lasting impression on a diverse audience.

The landscape LED video wall, located among over 100 retailers and eateries, provided a powerful communication platform, allowing unlimited creative executions to amplify key campaign messages directly to the mall’s shoppers.

Its prominent placement close to Filmhouse Cinema guaranteed its high-definition display could reach thousands of monthly visitors.
In a statement on Thursday, Olawale Adegoke, CEO of Nimbus Media, said the agency was commitment to remaining at the forefront of providing exceptional opportunities for brands.

Adegoke said the unique opportunities would help brands to effectively engage their target audience as part of their vision to promote brand awareness through strategic initiatives.

“The location is highly strategic, particularly for residents of VGC (Victoria Garden City) and Ajah, home to a highly mobile and urban population of Nigerians,” he said.

He said Ikota Mall also housed renowned brands like Dominos, Cold Stone, Blackbell, and Filmhouse Cinema.

“These brands are beloved by Nigerians and play significant roles in urban Nigerians’ leisure and relaxation activities.

“For Nimbus Media clients, this location is strategic because it not only provides exposure to the bustling population of shoppers and browsers but also captures the attention of drivers and passersby along the Lekki expressway.

“This impressive LED screen effectively covers both vehicular and pedestrian traffic,” he added.

The Ikota Shopping Mall in Lagos is an ultra-modern multipurpose commercial estate, housing over 1,000 business units and serving as an entertainment hotspot for fun seekers.

Nimbus Media Ltd specialised in outdoor media and advertising, focusing on boosting brand discovery and visibility through various outdoor advertising media in high-traffic locations such as shopping malls and superstores.

Leveraging branding and activations, the agency excelled at engaging target audiences with creative and impactful campaigns.

Our correspondent reports that LED walls are big screens made up of light emitting diodes which display video and other visual contents to give massive, dazzling effects feeling.