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Heineken marks 150th Anniversary showcasing Nigerian culture



L-R: Azuka Ijenebe Brand Mgr Heineken; Ayodele Lawal, Sales Director, Nigerian Breweries PLC; Sade Morgan, Corporate Affairs Director, Nigerian Breweries PLC; Hans Esaadi, Managing Director/CEO, Nigerian Breweries PLC; Philomena Aneke, Digital and Technology Director, Nigerian Breweries PLC and Sampson Oloche, Head, Premium, Sessionable Portfolio, Nigerian Breweries PLC

Heineken, brand of Nigerian Breweries Plc, is set to mark its 150th Anniversary by showcasing vibrancy of the Nigerian culture, featuring live music, entertainment, and unforgettable moments for consumers.

Hans Essaadi, Chief Executive Officer, Heineken, at a news conference held in Lagos said the series of anniversary celebrations would begin this month.

“Heineken beer brand marks its 150th anniversary with an unconventional celebration of the many ways the brand has been nicknamed, misspelled or mis-served over the years.

“Heineken will replace its logo with a number of alternative spellings it has seen over the years, appearing across all of Heineken’s social media accounts and website pages.

“We remain committed to strengthening our presence in Nigeria and continuing our journey of fostering positive change.

“We look forward to building on our legacy and creating more opportunities for growth, collaboration and shared moments of joy with Nigerians.

“To express our gratitude to our loyal fans and consumers in Nigeria, we will be unveiling a series of anniversary celebrations, kicking off this July 2023.

“These events will be a demonstration of our commitment to spreading the spirit of good times and embracing the ‘gezelligheid’ lifestyle according to Freddy Heineken.

“To celebrate this milestone anniversary, Heineken® is putting good times front and center of its global birthday festivities, “he said.

Sampson Oloche, Portfolio Manager, Nigerian Breweries Plc, said that in celebration of the anniversary and the company’s deep ties to Nigeria, exciting plans have been specifically designed for Nigerian consumers.

“We will be organising events in key cities across the country, where our valued consumers can come together and experience the true essence of ‘gezelligheid’.

“We are also planning massive rewards for our loyal consumers, media partners, distributors, and retailers who have been instrumental in our journey.

“We recognise and appreciate their unwavering support, and we want to celebrate them by offering exclusive experiences, exciting prizes, and special recognition for their contribution to our success.

Babajide Awoyinfa

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