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United Capital unveils campaign to promote financial inclusion for women



United Capital Asset Management Ltd., a subsidiary of United Capital Plc, has unveiled the ‘ThisGirlInvests’ campaign to promote financial independence and security for women.

Mrs Odiri Oginni, the Managing Director of United Capital Asset Management Ltd., said this in a statement on Wednesday in Lagos.

Oginni said the campaign sought to encourage women to develop a healthy investing culture, increase their participation in Nigeria’s capital markets, and create a sustainable financial plan for retirement.

According to her, the campaign is borne out of a need to address the abnormally wide gender gap in financial inclusion in Nigeria.

Oginni said with a digital video advertisement that had quickly gone viral on social media platforms, the campaign highlighted the realities of women’s attitude toward investing.

She added that the campaign highlighted the negative consequences of delayed investing on women’s finances and general welfare during retirement.

Oginni said the interview-style video which profiles three women in their 20s, 30s, and 40s revealed that although women had grand plans for their retirement, many did not have concrete financial plans to fund them.

She said that the video ended with a call-to-action for women to make a conscious effort toward their finances by investing in the United Capital Wealth for Women Fund.

Oginni said, “we are excited to launch the #ThisGirlInvests campaign and help close the gender gap in financial inclusion in Nigeria.

“Studies have shown that women have savings culture but not an investing culture which is a problem because investing is the key to growing wealth over time.

“We believe that every woman deserves the opportunity to achieve financial independence and security especially during retirement, and with the Wealth for Women Fund, we are providing them with the resources and tools they need to do so.

“The fund offers a diversified portfolio of investments that are designed to help women grow their wealth over time.”

Oginni said that the Wealth For Women Fund would provide varying benefits including tax-exempt dividend payments, diversified portfolio, professional fund management, and a relatively low subscription fee that would start from as low as N10,000.

She said that the campaign would feature a series of educational activities and events designed to help women learn more about investing.

Oginni said the campaign was a testament to United Capital Plc’s commitment to helping women achieve financial freedom in accordance with the United Nation’s Sustainable Development Goal of achieving gender equality and empowering all women and girls.

The United Capital Wealth for Women Fund was recently repositioned as a retirement planning investment fund for women offering them competitive returns by investing high-yielding fixed income assets and selected quoted stocks from the Nigerian Exchange.

It was initially launched in 2017.

Lydia Ngwakwe

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