YIVERA launches Africa’s first Indigenous Digital Music Distribution Platform

In a groundbreaking move set to revolutionize the African music landscape, YIVERA (pronounced YI-VEH-RAH) has officially launched the continent’s first truly indigenous digital music distribution platform. This landmark achievement marks a significant step towards empowering African artists, preserving the authenticity of their diverse sounds, and connecting them directly with a global audience on their own terms.

For too long, African musicians have relied heavily on foreign-owned platforms, often navigating complex terms, facing limitations in showcasing their unique cultural expressions, and encountering challenges in fair compensation. YIVERA aims to dismantle these barriers, offering a purpose-built platform designed by Africans, for Africans.

“YIVERA is more than just a digital platform; it’s a movement,” says Ola Oluwasanmi , the Marketing and Communication Lead at Yivera. “We recognized the urgent need for a solution that truly understands the nuances of the African music market, respects our artists’ intellectual property, and provides them with the tools and resources to thrive in the global digital age.”

The YIVERA platform boasts a comprehensive suite of features tailored to the needs of African creators, and these, African creators have enjoyed for five consecutive years of YIVERA’s establishment. Artists can easily upload their music in various formats, manage their rights and licensing, access detailed analytics on their performance, and receive payments seamlessly through locally relevant payment gateways.

The platform also prioritizes the discovery of African music, featuring curated playlists, genre-specific charts, and editorial content that celebrates the continent’s rich musical heritage. “This is a game-changer for African artists,” says CEO Mr Martins Okonkwo, “For years, we’ve yearned for a platform that truly understands our market and gives us more control over our music and our livelihoods.

YIVERA offers that and more. It’s a platform built with our needs in mind, and I’m excited to see the impact it will have on the continent and our industry.” The launch of YIVERA has been met with widespread enthusiasm across the African music industry. Industry experts and stakeholders believe that this initiative will foster greater creativity, promote collaboration among African artists, and contribute significantly to the growth of the continent’s digital economy.

YIVERA is committed to fostering a sustainable and equitable ecosystem for African music. The platform offers flexible subscription models for listeners and transparent revenue-sharing agreements with artists. Furthermore, YIVERA plans to invest in educational resources and capacity-building programs to equip African musicians with the digital literacy skills necessary to succeed in the modern music industry.

As YIVERA opens its doors to artists and music lovers across the continent and beyond, it heralds a new era for African music – an era of greater autonomy, wider reach, and authentic representation on the global stage.