Brands and Marketing
AJEAST Nigeria unviels Big Cola to Ibadan
AJEAST Nigeria Limited, a subsidiary of AJE Group worldwide, has drawn closer to its consumers in Ibadan, Oyo State and it’s environs.
The third largest producer of carbonated soft drinks in the world, which recently launched its product in Lagos, has once again demonstrated its resolve in bringing great quality products to satisfy the yearnings of consumers as it launched Big Cola, its flagship brand, in the Nigeria’s oldest city.
Theo Williams, Country Manager, AJEAST Nigeria, explained that the products, which comes in Cola, Orange and Lemon, are carefully made utilising state-of-the arts production lines, that ensure and guarantee the highest hygienic and quality standards obtainable. According to him, the soft drinks will be sold in PET bottles only in, 650ml and other pack sizes.
“This is truly remarkable as no other player in Nigeria has given consumers great tasting, superb quality and a more value for money drink as Big Cola. The ‘Think Big’ brand will have a recommended retail price of N90.00 per 650ml bottle, and give consumers more value for less,” he said.
Williams added that a communication campaign targeted pan-Nigeria has been developed to support the launch of the drinks. This includes radio commercials, outdoor billboards, in-store promotions and major events, to mention a few.
He adds: “An aggressive ‘Think BIG’ sampling promotional campaign will be conducted to avail our discerning consumers a firsthand experience of the uniquely rich taste of BIG brand flavours. The ‘Think BIG’ promotional campaign will be at a retail point near you, so gear up to experience the ‘Think BIG’ brand.”
The 10th largest producer of soft drink by volume, worldwide, which started 27 years in a garage, is now a truly multi-national business with operations spanning Latin America, Asia and Africa. This has in ripple effects, provided gainful job opportunities for thousands of people as well as putting a smile on the consumers’ faces.
BIG COLA is carefully made utilising state-of-the arts production lines that ensure and guarantee the highest hygienic and quality standards obtainable. This can only be described as a welcome delight to the taste buds of the consumers. It will be sold in trade (PET bottles only) in 650ml and pack sizes. Indeed, this is truly remarkable as no other player in Nigeria has given consumers great tasting, superb quality and a more value for money drink as Big Cola.
The ‘Think Big’ brand will have a recommended retail price of N90.00 per 650ml bottle. This truly, is giving the consumers ‘More value for Less’. BIG truly is, democratizing soft drinks consumption in our great country Nigeria, where everyone can afford to enjoy a Big Cola because it is affordable.
“Our discerning consumers strive for quality tasting drinks that they can be proud of with More value for Less money spent, which represents who they are and where they are going. BIG which is a proud partner of the English FA cup and the Spanish giants, Barcelona FC, is made from our unique signature making process that has over the years, won the hearts of many,” Williams added. BIG Cola, Lemon and Orange are available in key cities across the country with expansion on-going. The recommended retail price for BIG is N90.00 per 650ml bottle.