AJEAST Nigeria Limited, a subsidiary of AJE Group worldwide, has recorded another feat. The producer of Big Cola, Orange and Lemon has expanded its business tentacles to Enugu and other eastern part of the country.
During its official launch in the Coal city, AJEAST Nigeria, through Theo Williams, its Country Manager, disclosed that the soft drinks, which are sold in 650ml PET bottles and other pack sizes, are produced from state-of-the arts production lines that ensure and guarantee the highest hygienic and quality standards obtainable.
“This is truly remarkable as no other player in Nigeria has given consumers great tasting, superb quality and quantity. The ‘Think Big’ brand will have a recommended retail price of N90.00 per 650ml bottle, and give consumers more value for less,” he said.
Williams added that a communication campaign targeted pan-Nigeria has been developed to support the launch of the drinks. This includes radio commercials, outdoor billboards, in-store promotions and major events, to mention a few.
He adds: “An aggressive ‘Think BIG’ sampling promotional campaign will be conducted to avail our discerning consumers a first-hand experience of the uniquely rich taste of BIG brand flavours. The ‘Think BIG’ promotional campaign will be at a retail point near you, so gear up to experience the ‘Think BIG’ brand.” The 10th largest producer of soft drink by volume, worldwide, which started 27 years in a garage, is now a truly multi-national business with operations spanning Latin America, Asia and Africa. This has in ripple effects, provided gainful job opportunities for thousands of people as well as putting a smile on the consumers’ faces.
The soft drinks can only be described as a welcome delight to the taste buds of the consumers. Indeed, this is truly remarkable as no other player in Nigeria has given consumers great tasting, superb quality and a more value for money drink as BIG COLA, LEMON AND ORANGE. This truly, is giving the consumers ‘More value for Less’. BIG truly is, democratizing soft drinks consumption in our great country Nigeria, where everyone can afford to enjoy a BIG COLA because it is affordable.
“Our discerning consumers strive for quality tasting drinks that they can be proud of with More value for Less money spent, which represents who they are and where they are going. BIG, which is a proud partner of the English FA cup and the Spanish giants, Barcelona FC, is made from our unique signature making process that has over the years, won the hearts of many,” Williams added. BIG Cola, Lemon and Orange are available in key cities across the country with expansion on-going.