It was an evening of celebrating iconic brands, corporate institutions and outstanding individuals who have distinguished themselves at the recently held Marketing Edge Brands and Advertising Excellence awards in Lagos. The event which was witnessed by industry leaders in Marketing Communication across Nigeria saw Chivita 100% fruit juice recognized as the “Most Outstanding Juice Brand in the Country”.
Chivita 100% fruit juice from the stable of Chi Limited was adjudged the most outstanding juice brand in the country due to its consistency in the market, creativity and value as well as the top quality packaging of the juice that allows for the best delivery. The fruit juice also won the award because it remains the only 100% fruit juice available in Nigeria shelf and it comes with No Preservatives and No Added Sugar.
Initiated by Marketing Edge, the Award has over the years become recognized as a viable and respected platform in the Brands and marketing communication sector due to its in-depth understanding and unbiased role in critical analysis of the sector.
Responding on behalf of Chi Limited, the company’s Managing Director, Mr. Deepanjan Roy, expressed gratitude to the organisers of the event for creating an excellent platform to recognise outstanding brands which have remained consistent in satisfying consumers need.
He added that “the award for Chivita 100% as the Outstanding Fruit Juice Brand only reaffirms Chivita 100% fruit juice’s position as the undisputable leader in the fruit juice category in terms of consumer preference.
The Marketing Edge Award joins a list of recognition the brand has received in recent years. They include the Most Preferred Juice Brand (Generation next survey awards, organised by Businessday) in 2013 and the Best Quality Juice Brand (African quality achievement awards) in 2014 respectively, for outstanding commitment in the fruit juice category as consumers continue to explore healthy lifestyle habits.
Produced from the finest collection of local and imported fruits, and squeezed into affordable packs, Chivita 100% fruit juice comes with No Added Sugar, No Preservatives and is available in six variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mango and in 1 litre, 315ml and 200ml pack sizes.