Brands and Marketing
Total lights up Nigeria with Awango Christmas splash promo
During this season, Total Nigeria Plc encouraged the people to buy an Awango solar lamp for their friends and loved ones as gift.
Total introduced Awango solar lamp to enable off-grid, the low-income communities to meet some of their most basic everyday needs; a line of innovative, reliable solar lighting and phone charging solutions.
It is worthy of note that energy has remained an essential driver of social and economic development, yet access to electricity is a daily struggle for over 1.3 billion people worldwide.
Their traditional lighting sources — kerosene lamps, candles and disposable batteries — are inefficient, unsuited to new uses and account for a significant percentage of spending by base of the pyramid households.
Total Nigeria has however restated its commitment to fostering the emergence of innovative technological and marketing solutions to develop a more efficient, reliable and affordable lineup that is also economically viable enough to be sustainable and widely adopted.