Brands and Marketing
Berger paints Chief, restates commitment to shareholder value
The Managing Director and Chief Executive Officer, Berger Paints Nigeria Plc, Mr Peter Folikwe has restated his resolve to ensure shareholder value through commitment to the highest standard of corporate goals.
Besides, Folike explained that his on-going turnaround efforts at Berger Paints was to re-position the company to take its rightful place as one of the most profitable quoted companies on the Nigerian Stock Exchange .
Speaking at the conferment of Fellowship Award on him by the National Institute of Marketing of Nigeria (NIMN) at the weekend, Folikwe stated that within his short period of assumption of office at Berger Paints, the company’s earnings had grown by 50 per cent and 89 per cent respectively.
Folikwe, who described the award as a call to duty explained that he would continue to leverage on his training and exposure to advance positive changes in the corporate world.
Conferring the award on him at a colorful ceremony organized by the National Institute of Marketing of Nigeria, the institute’s President, Mr Ganiyu Koledoye described Folikwe as a quintessential turn -around manager who has recorded milestones writhing the short period of his assumption of office as the Chief Executive Officer of Berger Paints Nigeria Plc.
Koledoye advised the new fellows to take active part in the activities of the Institute in order to move it to the next level. The Institute conferred fellowship on twenty distinguished members.
Folikwe was appointed the Managing Director of Berger Paints Nigeria Plc in April 2015 and six months, the business has begun witnessing a turnaround and its performance as evidenced by its half year and nine months results which grew by 50 per cent and 89 per cent respectively.
Folikwe is a graduate of Marketing of the University of Nigeria, Nsukka. He also holds a Master of Business Administration from the University of Benin, Nigeria.
He is a seasoned Sales and Marketing professional with over 24 years of experience as Marketing, Sales/Distribution and General Management, garnered from a number of top rated companies in Nigeria.
He started his career with Vitafoam Nigeria Plc as a Trade Marketer. He later became Channel Manager, MTN Service Centres and MTN Connect Stores across the country.
He returned to Vitafoam Nigeria Plc in 2006 as Head, Sales and Marketing. Due to his sterling performance, he was elevated to the board of the foam and mattress manufacturing company to serve as Sales and Marketing Director at Vitafoam Nigeria Plc from 2008 to March 2013. He played a key role in re-engineering and refocusing the company’s Marketing and Sales strategies.
He was responsible for the rebranding of the erstwhile distorted Vitafoam master and product brands and succeeded in growing topline from a Sales turnover of N 4 billion to N 15 billion in 5 years.
He later served as the General Manager, Sales and Distribution for UAC Foods Limited, a joint venture between UAC of Nigeria and Tiger Brands South Africa where he reorganized the regional sales/distribution structure and route to market for competitive edge in the snacks and beverage categories of the business.